Methods
In-Depth Interviews
Motivational Interviewing
Discussion Guide Development
Remote & In-Person
Questionnaires
Use of validated measures
Tools: REDCap, Qualtrics, Google Forms
Usability Testing
Remote & In-Person
Moderated & Unmoderated
Feedback Analysis
Card Sorting
Field Research
Undisguised Participant Observation
Ride Alongs
Developing Process Maps
Competitive Analysis
SWOT Analysis
Organizing Competitors Into Framework
Value Propositions
Qualitative Analysis
Framework Matrices
Thematic Coding
Tools: NVIVO, Excel
Quantitative Analysis
Summary Statistics
Tools: Excel, R
Wireframing/ Prototyping
Tools: Adobe XD, Canva, Figma, Sketch, PowerPoint